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PROCTER & GAMBLE  print     e-mail 
 
Cincinnati, OH
 
CLAIM TO FAME
Ecological risk assessor
 
CHAIRMAN, PRESIDENT & CEO
A.G. Lafley
 
WE LOVE
All of its wood pulp comes from sustainable forests and plantations.
 
  
The birds, crabs and fish living in the Bridge Creek Salt Marsh, in Barnstable, MA, may have no idea, but they got a big break earlier this year. That's when the Corporate Wetlands Restoration Partnership, founded by Gillette, which has merged with P&G, helped complete a $1.5 million upgrade of their habitat. Thanks in part to the organization's work toward removing restrictions on the area's tidal flow, their watery home finally got the sustenance it needed.

Things have changed at P&G, which just a decade ago was criticized for having built
a pulp mill on the banks of Florida's Fenholloway River, a site that became so overrun with effluents that it damaged area fish and plant life. The firm has been tracing the
path of its detergents since the 1960s, when it realized they could affect local waterways. As it turns out, P&G's handling of problems like these is helping to define its environmental future.

Not only did the company's Environmental Science Department develop many of the
processes by which modern businesses test for ecological toxins, but P&G now makes
every one of its products undergo an ecological risk assessment before putting it on the market. The company has long promoted the use of recycled plastic bottles and concentrated solutions, both of which take a lesser toll on the earth. And today, it purchases wood pulp (used in diapers and paper goods) only from sustainable forests and plantations.

Since 1990, P&G has reduced its waste and air and water emissions at manufacturing plants by 65% and cut per-case packaging by 27%. Energy-efficient upgrades at its U.S. plants recently saved it more than $1 million, and its worldwide manufacturing processes are so conservative that 98% of the energy, raw materials and packaging used for each product remains in the item itself or is recycled, which keeps waste extremely low. That's not just good for the fish.
 
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