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Best Green Companies


The steps we take today to preserve our planet will have major repercussions on the health and well-being of our children. That's why we're recognizing companies that are ahead of the pack in supporting environmentally safe business models. These 20 companies have demonstrated inspiring innovation—from the ingredients and creative packaging they use to how they build their facilities and run their manufacturing plants. All of them are making extraordinary eco-strides and, in some cases, dramatically making up for past missteps. Here, we present our inaugural award to those companies whose progressive thinking, inventive policies and pioneering spirit are helping to make the world a greener, cleaner place for our children.

Experts warn us that if we don't change our ways, the penalties will be dire—and it's our children who will pay the price. As working mothers who strive to protect our kids from harm, we can make a difference by supporting companies that put the fate of the globe at the top of their priority list. Every company that puts serious effort into sustainability has a multiplying effect on work that nonprofits and individuals are shouldering to prevent further ecological damage from occurring. And there's so much we as moms can do.


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     NAU

  With a punk-rock do-it-yourself spirit and a zeal for changing the world, Nau is a clothing upstart that's rewriting all the rules. (Its name is Maori for "Welcome! Come in.") Within months of its March launch, it was already shaking up the industry, opening tiny "webfronts" stocked with ...
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     AVEDA

  To legions of women, the mere mention of Aveda conjures up visions of showering in a lush rain forest, right in their very own bathroom. We have the natural-beauty innovator to thank for introducing us to more than 600 plant-based ingredients, including morikue and babassu oil, when other manufacturers ...
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     BURT'S BEES

  Burt's Bees got its start in 1984 when Roxanne Quimby, a down-on-her-luck Maine mother of twins, came across amateur beekeeper Burt Shavitz selling honey by the side of the road. Roxanne immediately fell for Burt's products. Within months, she'd cooked up a business plan and started churning out ...
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     HERMAN MILLER

  People who step into Herman Miller's 15,172-square-foot Atlanta Design Center are amazed by its natural beauty. Flooded with daylight, outfitted with sleek, energy-efficient appliances and run on sustainable power, it shines as an example of what can happen when creative ingenuity meets eco-consciousness. But then, ...
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     DISCOVERY COMMUNICATIONS

  As the company behind TV's Animal Planet and Discovery Channel hits like Planet Earth , it's not surprising that this media company has a penchant for green causes. Still, it made the whole communications industry sit up and take notice recently when it announced the mid-2008 launch of ...
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     JOHNSON & JOHNSON

  Imagine your boss asking you to learn more about how to preserve the planet—and then paying you to do so. Well, that's the case at Johnson & Johnson, where each company division must launch a five-year environmental literacy plan for its employees, with the introduction of at least one ...
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     PROCTER & GAMBLE

  The birds, crabs and fish living in the Bridge Creek Salt Marsh, in Barnstable, MA, may have no idea, but they got a big break earlier this year. That's when the Corporate Wetlands Restoration Partnership, founded by Gillette, which has merged with P&G, helped complete a $1.5 million upgrade ...
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     S.C. JOHNSON & SON

  Sometimes a good idea can go a long way. At S.C. Johnson, company scientists have devised what they call the Greenlist, a system that classifies more than 95% of raw materials used in its products based on the material's impact on the environment and human health. Each ...
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     LINDA LOUDERMILK

  In the middle of L.A.'s loud and brazen Melrose Avenue lies a soothing oasis of green design—Luxury Eco by Linda Loudermilk. Visitors enter by walking over a bridge above running water and try on clothes in a pod-shaped dressing room that reveals glimpses of the sky. On the ...
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     PNC FINANCIAL SERVICES GROUP

  When it comes to protecting the planet, it's hard to beat PNC: This leading financial services firm operates more green buildings than any other company on earth. Founded 155 years ago, PNC remains refreshingly forward-looking; it was the first in its industry to receive a LEED certification and has ...
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