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Five Tips to Seal the Deal with Your Ideal Clients
NAFE member Suzi Pomerantz is a Master Certified Coach for executives and leaders, CEO of www.innovativeleader.com, and author of Seal the Deal: The Essential Mindsets for Growing Your Professional Services Business, a book that uses a coaching approach to business development to teach coaches, consultants, solopreneurs, and professional service providers how to find the sweet spot where networking, marketing and sales intersect.
To succeed in finding your ideal clients:
1. Integrate your networking, marketing, and sales activities. Learn the distinctions between these three domains and organize your actions in each area simultaneously. Business development is not a linear, sequential process! Don’t wait until your marketing materials are perfect before you get out there networking and selling. Know your message and your offer, meet people everywhere, and make bold requests.
2. Get your head into the game. Business development is about mindsets and attitudes. If you view sales as something unsavory you must do in addition to your “real” work, you will get a predictable set of results. If you find a way to link sales or networking activities to your personal and professional strengths, values, and interests, you can easily integrate business development into your already-successful work processes.
3.Be your most natural self. You authentic personality is your best tool in the business development process. You cannot mask it with gimmicks, tricks, or sales techniques. Own your unique style, and leverage it into your brand!
4.Know the process, work the process. Selling is a structured, repeatable, predictable process. You can learn the process, learn your own sales cycle time, and leverage the numbers to bypass the emotional attachment to each prospective client or deal. If you are pursuing five leads, you have time to worry about each one and whether or not it is moving forward. If you are pursuing 125 leads, you don’t have time to fret over each one - and do have better odds that one (or more) will close!
5. Give up attachment. It is normal to hang on to eager anticipation about prospective clients and whether or not they will buy your services. However, by focusing on what you hope they will do, you are giving energy to the fact that they have not yet bought from you. The key: once you ask for the business, let go, trust the process, play the numbers game, and leverage your natural strengths within the context of networking, marketing, and sales.
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Washington DC
March 6, 2007
Women For Hire Career Expos. Meet top employers in the fields of accounting, aerospace, consulting, education, engineering, finance, financial services, government, healthcare, hospitality, human resources, insurance, law enforcement, pharmaceuticals, retail management, sales, or technology! Entry level to experienced professional positions available. Free admission for professional women. Resumes and business attire required. Free resume critiquing and exceptional seminars. Be sure to sign up for the Early Morning Seminars before each event to meet Women For Hire CEO and ABC’s Good Morning America’s Workplace Contributor, Tory Johnson. Dates & locations: Washington DC-March 6; Chicago-March 13; St. Louis-March 15; Dallas-March 29; Tampa-Apr. 3; Atlanta-Apr. 5; Los Angeles-Apr. 10; Boston-Apr. 17.
Houston, TX
March 16, 2006
Michele Kimbrough & Thelisa Palmer, co-directors of Entrepreneurial Woman Network, a NAFE local affiliate based in Houston, invite you to hear author, consultant and inspirational speaker Nekisha-Michelle who will speak about her new book, Living Vivaciously: Breaking Invisible Chains. Master the life-changing strategies for living vivaciously and meet fellow NAFE members. For more information, go to the group’s website or contact them at: metier4me@yahoo.com, 800-791-5896.
Anywhere
April 27-29, 2007
Walk the Walk for Financial Freedom - A Business Growth Summit for Women Business Owners is a virtual conference for women business owners who want phenomenal growth. NAFE member Cynthia Renee Frazier invites you to attend. You will develop a million-dollar action plan for sustainable business growth, and leave with hundreds of strategies used by extremely successful women.
Marina Del Rey, CA
April 28, 2007
For You networks will hold their 3rd Annual Spring Fling, Luncheon, Fashion Show, Silent Auction, Entertainment and Vendor display. The event will take place on April 28th at the Harbor House Restaurant, 4211 Admiralty Way, Marina Del Rey from 10:00 AM to 4:30 PM. Robbie Motter, founder of the For You networks and NAFE Regional Coordinator, says, “Bring lots of cards and literature as we will have a place for everyone to put their business information and have allowed time for networking as well. The event is open to all NAFE members and guests. Cost: $35.00 per person (member) or $50.00 for two (member); $45.00 for guests. For more information and location, contact Robbie Motter.
- Log onto the NAFE website (use your last name and NAFE member number) to view our ever-expanding Calendar of Events for opportunities around the country. The new Search function makes the Calendar even more useful and accessible.
- Use the Event Submission Form online to let us know about events in your area. Events submitted for the website will also be considered for the NAFE E-Newsletter - twice the exposure for one listing!
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